Social Media Post Sizes when coming to Visual material are vital in social media marketing. However, incorrect image and video dimensions can result in blurry, clipped, or poorly presented posts, which decrease engagement. To help you generate visually appealing posts, we’ve collated the most recent social media post sizes for 2025 across major platforms.
Facebook Post Sizes
Facebook supports various post formats, including images, videos, and ads. Here are the recommended dimensions:
- Profile Picture: 400 x 400 pixels
- Cover Photo: 1200 x 630 pixels
- Feed Post (Image): 1080 x 1350 pixels (recommended aspect ratio 4:5)
- Feed Video: 1080 x 1920 pixels (9:16 or 1:1 ratio preferred)
- Stories: 1080 x 1920 pixels
- Reels: 1080 x 1920 pixels
- Event Cover Photo: 1920 x 1005 pixels
- Facebook Ads:
- Single Image Ad: 1200 x 628 pixels
- Carousel Ads: 1080 x 1080 pixels
Instagram Post Sizes
Instagram prioritizes high-quality visuals, so optimizing your images and videos is crucial.
- Profile Picture: 320 x 320 pixels
- Square Post: 1080 x 1080 pixels (1:1 aspect ratio)
- Portrait Post: 1080 x 1350 pixels
- Landscape Post: 1080 x 566 pixels
- Stories & Reels: 1080 x 1920 pixels
- IGTV Cover Photo: 420 x 654 pixels
- Instagram Ads:
- Square: 1080 x 1080 pixels
- Stories: 1080 x 1920 pixels
- Carousel: 1080 x 1080 pixels
Twitter (X) Post Sizes
Twitter is a fast-paced platform where visuals help capture attention quickly.
- Profile Picture: 400 x 400 pixels
- Header Image: 1500 x 500 pixels
- Tweet Image: 1600 x 900 pixels
- Twitter Cards:
- Summary Card: 1200 x 630 pixels
- Summary Card with Large Image: 1200 x 628 pixels
LinkedIn Post Sizes
LinkedIn is a professional platform where high-resolution visuals can boost engagement.
- Profile Picture: 400 x 400 pixels
- Banner Image (Personal Profile): 1584 x 396 pixels
- Company Logo: 300 x 300 pixels
- Company Cover Photo: 1128 x 191 pixels
- Feed Post (Image): 1200 x 627 pixels
- Stories: 1080 x 1920 pixels
- LinkedIn Ads:
- Single Image Ad: 1200 x 627 pixels
- Carousel Ad: 1080 x 1080 pixels
Pinterest Post Sizes
Pinterest is highly visual, so optimizing pins is essential for better reach.
- Profile Picture: 165 x 165 pixels
- Pin Image: 1000 x 1500 pixels (2:3 ratio recommended)
- Board Cover: 600 x 600 pixels
- Story Pins: 1080 x 1920 pixels
TikTok Post Sizes
TikTok is a video-first platform, requiring optimized dimensions for best results.
- Profile Picture: 200 x 200 pixels
- Video Post: 1080 x 1920 pixels (9:16 aspect ratio)
- Ad Video: 1080 x 1920 pixels
YouTube Post Sizes
YouTube is mainly a video platform, but images are also essential for thumbnails and branding.
- Profile Picture: 800 x 800 pixels
- Channel Cover Photo: 2560 x 1440 pixels
- Video Thumbnail: 1280 x 720 pixels
- YouTube Shorts: 1080 x 1920 pixels
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Best Practices for Social Media Images
To ensure your posts look their best, follow these best practices:
- Use high-quality images with the correct aspect ratios.
- Avoid text-heavy images, as they may be cropped or hard to read.
- Keep key elements centred to prevent accidental cropping.
- Test images on different devices to ensure proper display.
- Compress images without losing quality to reduce loading times.
Conclusion
For successful digital marketing in 2025, it is critical to keep up with social media post sizes. By following these standards, you can develop visually appealing content that increases interaction and brand visibility. Bookmark this guide for easy access and optimize your posts for success!
